Here's a unique twist for fans:
Mattel needs your help.
Its "20Q" trivia game line is adding a Star Trek edition—and like its other genre models, fans can help "train" the question database with the best of grass-roots fan brainpower.
But for some reason, getting the word out is lagging.
So, during the recent Vegas convention, brand manager Justin Victor was doing all he could to grab fans' attention: