We touched on this before, but it's what on my mind now as we count down to JJ Trek.
There's less than a month to go and everyone around the world is excited, thanks to the global PR caravan ... and it looks more and more that this film and its *alleged* alternate timeline will blow people away.
But a lot of us are wondering what it will mean for Star Trek and our beloved franchise in the long term... what any single movie can do.
A boffo box office will sure give a shot in the arm to the franchise "vibe" in a general way, and shoot down the Trek naysayers who believed all those "dead franchise" headlines in 2005. That's truly important after all the "franchise fatigue" nonsense put out there when Enterprise was cancelled. But can it alone truly restore the froth, the numbers? Or will it take Star Trek's return to weekly television?
It's all about gaining newbies, a new generation of teens or at least the Millenials/Gen Y & Z bunch/ This movie, well-made, is in essence one big chance to throw it all against the wall and see what sticks. That's what so many of us are waiting to see: will ticket buyers remain just happy summer-action-flick-goers, or will they actually translate into new long-term fans in some way?
Let's check back after summer conventions, DVD release time and holiday shopping season and find out.