Friday, May 8, 2009
The last few years, Burger King's corporate identity has been a bit murky and fuzzy, with those horribly spooky Burger King plasto-mask characters not offering much. They conjur up the shakes, all right—but not of the dairy variety. And that's apparently what corporate BK wants. (And I say this as a fan of the menu...)
But maybe there's a positive ending here—and on two fronts.
JJ had to delete his Klingon scene—but could the movie's loss be BK's gain? This is a LOT of marketing moxie put out for just a single movie ... and did you catch the KING-ons at the Grauman's Hollywood premiere May 30?
Oh—that redshirt (who survives!) ought to do conventions... if BK hasn't thought of that already...