The pre-screening buzz is great for Star Trek Beyond, as I'd guessed, even though detailed reviews are being embargoed til the release July 21...
But here's one detail that should not be a secret: A hot new way to see Beyond and other features, soon, in only a few dozen cities around the globe: a multi-screen, panoramic theater system called Barco Escape.
I'm going to be seeing STB again in L.A. just after the Comic-Con premiere, but the wide Barco artwork below gives you the idea—over 20 minutes of the movie were specifically created for the sprawling, massively wide effect by director Justin Lin and J.J.'s Bad Robot team in full partnership with Barco. These ain't third-party add-ons!
And now there's a trailer out for the Barco Beyond:
Barco, first out in 2014 with The Maze Runner, has also partnered with 20th-Centruy Fox and Jerry Bruckheimer, and has committed to at east three more films with the Barco touch this year—one of them big-time: The feature 6 Below will be shot entirely in Barco Escape by director Scott Waugh (Act of Valor, Need for Speed), and starring Josh Hartnett.
To me, it harks back to the old Cinerama three-camera multi-screen projection which is amazing, as we recently saw at a festival of films actually made to take advantage of it and projected that way. But THIS of course uses the latest in digital cinema on a whole new seamless level, and expands the visceral sensory experience that is hitting you from such a wide angle. An epic space blockbuster like Star Trek on big screen is the perfect way to take advantage and showcase all that expanded cinemascope panorama!
I can't wait to try it out here at the Regal at LA LIVE downtown, but check Barco Escape's world screening link here where you can see the cities and showtimes around the world and whether you're lucky enough to have the access, too. Just check it out and get tickets at those exclusive theaters just like you normally would for a show.
Barco uses the Twitter handle @BarcoEscape and has a full website here.
And just so you can get the full Jaylah effect too:
In case you missed it, here's the full press release announcing the deal and the technology:
J.J. Abrams’ Bad Robot and Barco Boldly Go Into the Future of Cinema with “Star Trek Beyond” Release in Barco EscapeDigital Cinema Powerhouse Brings Multi-Screen, Panoramic Experience To Theaters This SummerLOS ANGELES — April 11, 2016 — Digital cinema leader Barco and Bad Robot Productions today announced “Star Trek Beyond,” one of this year’s most anticipated films, will be released in Barco’s multi-screen theatrical format Barco Escape, bringing audiences inside the action from the interstellar franchise - like never before. J.J. Abrams’ Bad Robot will master a special version of the film, expanding the storytelling across three screens to unveil a thrilling new movie going experience to audiences when the film, from Paramount Pictures and Skydance Productions, releases on July 22.
“Star Trek Beyond,” the third installment of the phenomenally successful reboot, is directed by Justin Lin, and stars Idris Elba, Chris Pine, Simon Pegg, Zach Quinto, Zoe Saldana, John Cho, Anton Yelchin and Karl Urban. The most recent film, “Star Trek Into Darkness,” grossed more than $467 million worldwide, making it the highest-grossing entry in the Star Trek franchise.
"Justin Lin’s Star Trek Beyond is an epic adventure — truly larger than life,” said producer and Bad Robot president J.J. Abrams. “It is especially fitting, then, that we are partnering with Barco to provide an ultra wide-screen immersive experience using their unique Barco Escape format. This premium format dramatically expands the width of the viewing plane, giving filmmakers an innovative new tool with which to tell stories and audiences an enhanced new way to experience cinema."
Barco Escape will illuminate the Star Trek universe by creating key “moments” across all three screens that will exhilarate fans. Bad Robot will re-master more than 20 minutes of “Star Trek Beyond” into the new format. As part of Bad Robot’s commitment to the innovative technology, an executive from the company will also join Barco Escape’s advisory board.“J.J. Abrams and the Star Trek franchise share in our passion for exploration and innovation, which is why we’re thrilled to lead Barco Escape’s 2016 lineup together with ‘Beyond,’” said CEO of Barco Escape, Todd Hoddick. “We are honored to have J.J. and the incredibly talented team at Bad Robot Productions as partners and look forward to sharing the power of this experience to capture the magnitude of big, bold stories like ‘Star Trek Beyond.'”
Since debuting in fall 2014 with the hit movie “The Maze Runner,” Barco has been working hand-in-hand with today’s top studios and filmmakers to create projects that offer audiences an unmatched viewing experience - only available in theaters. Director Scott Waugh (“Act of Valor,” “Need for Speed”) recently announced he is directing the first feature shot entirely for Barco Escape. The film, titled “6 Below” and starring Josh Hartnett, will be released later this year.
Barco Escape also holds a multi-year deal with 20th Century Fox and a development deal with Jerry Bruckheimer, who is also an advisory board member. Barco is committed this year to offering at least four films in Barco Escape, which has proven to bring audiences out to the cinema with its first two theatrical releases.
The fully DCI-compliant Barco Escape technology utilizes three cinema projectors and two additional cinemascope screens, allowing filmmakers to create for a much larger canvas. With current exhibitor partners in the United States, Europe, Mexico and China, Barco plans to expand to more than 100 Barco Escape theaters in 2016.About BarcoBarco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.