I just heard the Esurance "Biggest Trekkie" partner promotion advertised on my INTERNET SWING RADIO STATION. Now that's crossing over your demo lines!
Nothing like it since The Motion Picture.
Paramount is promoting the hell out of this sucker. We already know JJ's bunch have delivered a winner, so the biggest jaw-dropper of all may be the marketing penetration and the licensed goodies.
"Erin's Mission to Delta Vega"! Geez. Brilliant joining of the now-mainstream anime aesthetic with Trekland. We'll be waiting ...